First edition of India Fashion Interface organised by myfashionbay.com saw more than 80 fashion & lifestyle bloggers coming together to participate in a blogger’s conference meant exclusively for them in Delhi, last month. India Fashion Interface was conceptualized to bring the fashion fraternity closer to the bloggers, to get an unbiased view of how brands perceive bloggers and subsequently bridge the gap between various stakeholders-fashion designers. brands, educational institutes and bloggers.
The bloggers gathered to hear what various prominent members from the fashion domain had to say about the growing trend of fashion blogging in India , the challenges and where it is headed to?
India Fashion Interface was a huge success with not just the number of bloggers who participated but also with the engagement it brought. The focus of the panel discussion at the event was how bloggers are contributing to the growth of fashion industry in India and what are the ways to bring brands and bloggers together in a way that both work with each other in a mutually beneficial way.
The panel comprised of our Guest of Honour ,Ms. Bubbles Sabarwal (well-known theater personality), Mrs. Ratan Kaul ,Chief Advisor IFI, Ms.Meha Jayswal , Area Head- Fashion, Media and Communication,Pearl Academy, Sunil Rai , VP Vcloud and Ms. Komal K , established beauty & fashion blogger.
“Bloggers are increasingly becoming an important source of information on
fashion and we would love to wait for the day when blogs will formally become
part of the bibliography”
She further explained how blogging is being taken seriously and is an integral part of fashion communication course at Pearl Academy. Students are encouraged to start their own blogs in the very first year and are expected to market it to understand the nuisances of blogging business. She was happy about the fact that today a lot of Pearl alumni are not just among top fashion designers but are known bloggers too.
According to Sunil Rai, the luxury segment is increasing looking at bloggers to act as influencers however brands are still looking at parameters that will help them decide, which bloggers to work with who can echo their voice to share the brand value.
Komal, who has her blog by the name the delhi fashion blogger, shared her experiences on how she started as a blogger and what it took fr her to reach to a level where today she can decide on which brands to work with. According to her, every blogger will have his/her journey and one needs to take it slow initially however, once you get the hang of it is important to keep yourself updated and be smart about the choices you make on your way up.
On being asked how to decide on how much should remuneration should a blogger demand for an assignment , Komal had a very practical approach and advise to give. She shared ,it purely depends on knowing your worth is in terms of the work you have done till date and being aware of the cost you will incur. She added it is fine to ask for Rs,5000 if you think that suits you need at the moment. Work your way upward with good quality of work, the effort you put-in will eventually speak for you and shall be compensated accordingly.
We asked the brand representatives on panel, how do they decide on which bloggers to work with if the parameters are not defined? The answer was unanimous-traffic. That led to a debate on what is more important traffic or content , the answer still remained -traffic! Well that doesn’t mean brands are negating content quality however, what matters in the end is the reach a blogger is providing to the associated brand.
Adding to the importance of quality of content, Bubbles Sabharwal, said –“The work some
of bloggers do is noteworthy and to make it more impactful it is imperative for
one to think out of the box”.
The panel discussion was followed by Q&A round. We saw an overwhelming response, where bloggers were not just inquisitive but had some hard hitting questions to ask on various aspects of business of blogging, marketing, brand associations and social media strategies for bloggers.
Post the Q&A round myfashionbay.com contest winners were announced and awarded. The pre-event contest required bloggers to share their experience on “how blogging had changed their life”. Out of numerous entries we got top three entries were awarded.
Thus we concluded the first edition of India Fashion Interface in Delhi. The idea was to bring fashion industry closer to the bloggers and vice -versa. A lot of bloggers issues were discussed and concerns voiced with the brands which normally are brushed aside. Bloggers too need to up their game by managing their work more professionally and investing in learning the ropes of brand marketing not forgetting the fact that blogger’s have a following because they write or present an unbiased view,which is difficult for the readers to get with the mainstream media.
Networking session post the panel discussion